Title of business plan with contact information.
Listing of all sections - one page long.
An overview of the financial opportunity and the investment required, as well as the ability of the management team to make it happen. The judges rely heavily on the Executive Summary to determine their interest in the plan.
What it is, what it aims to do.
Relevant trends, supply and demand factors, purchasing patterns, life cycle patterns, and factors that could change/upset the target market.
Sales assumptions and sales model. Include an explanation of your business model (how you will generate revenue) and how you will do it, e.g., direct sales force, distribution agreements, etc. Marketing plan includes postitioning and promotion within the target market, success factors, barriers to entry, existing and emerging competitors.
Overview of products and services you will offer. Includes development and support plans. Short-, medium-, and long-term goals, and exit plans.
R&D, plant, equipment, and related facilities, production plans, inventory plans, supply and distribution methods, information systems, and customer service.
Brief bios of your team. Do not put resumes here. See Appendices below.
Three to five years of annual pro forma statements (and historical data if they exist) of income and cash flow, balance sheets, and uses of funds, along with relevant assumptions.Carefully review your financial projections. It may be helpful to have someone who is more fully versed in finances to review your projections.
Analysis of risks to each of the major sections listed above.
This is where resumes of all team members belong. May include names and phone numbers of personal and professional references, industry consultants, surveys, relevant journal and magazine articles, background on the competition, trade show dates, supplier information, and license agreements.